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New Things in Digital Promoting in Nov 2017

New Things in Digital Promoting in Nov 2017

Another month and another set of choices that have revamped our digital experience. From Facebook kicking up their resolution game to 4K on the individual to Snapchat adding one or 2 of recent ad choices and a bunch of various updates that came in between, Nov has left U.S.A. with its own share of updates. browse on to grasp what totally different choices the month born at the shore.

#1 Instagram Stories & WhatsApp standing every Reach 300 Million Daily Active Users:

Both Instagram Stories and WhatsApp standing have reached 300 million daily active users, that’s up from 250 million for Instagram in New Style calendar month 2017 and for WhatsApp in New Style calendar month 2017. These stats mean that it’s nearly double the Snapchat’s reportable daily active users

#2 Snapchat Introduces Conversion-Tracking Snap element to plenty of Marketers:

Snapchat undraped the Snap element, a conversation-tracking tool that allows brands to measure the effectiveness of their vertical-video snap ads on their website traffic. promoting Land reports that the new Snap element will presently be offered to any or all or any advertisers as an active tool for brands to track conversions and may be offered for retargeting functions “by the tip of this year.” The Snap element presently remains among the testing section, but brands can contact Snapchat’s sales team to request access.

#3 LinkedIn Considers Push Into Original Video Content:

LinkedIn would possibly begin creating or exploit original video content for its platform. Comments created by LinkedIn executive Jeff Weiner advocate the company is receptive developing original video programming for the platform. the company even illustrious specific career-minded shows or proficient sports content which will be a suited the network.

#4 Facebook Tests Account modification Button in Main Navigation Bar:

Facebook appears to be testing a fresh button among the most navigation of the positioning that allows users to quickly and easily switch between accounts on the platform. The alert indicates that users ought to head to head add multiple accounts to be able to switch among them.

#5 Instagram Experiments with Stop-Motion Camera Feature for Stories:

Instagram is presently testing a fresh Stop-Motion camera tool for Stories that allows users to “take a prolonged series of photos, that Instagram stitches up into a GIF merely|that you just} simply can post” on the platform. whereas individual footage within the series cannot be altered with this new tool, users do have the selection to feature stickers or text before posting the finished GIF to their stories.

#6 Facebook formally Rolls Out Facebook Polls with image and GIF Options:

Facebook is formally launching Facebook Polls with the supplemental selections of victimization photos or GIFs as answers.Facebook’s been testing these new Polls since a minimum of Sep, but presently everyone will have access. you merely open the standing musician on your profile or Page, select Polls, write your question and a pair of answers, optionally transfer footage or create an alternative from a library of GIFs, attach links to answers if you would like, select the associated expiration date for your polls, post then you and everyone international organisation agency votes can see the results. Beware, the answers aren’t anonymous and aren’t entirely visible to a poll’s creator.

#7 Amazon Adds inflated Reality wanting Feature to iOS App:

Amazon is introducing AR scan, a fresh feature that allows customers to use their smartphone cameras to determine thousands of online merchandise like furnishings, toys, decor, and plenty of in their own living areas.

#8 Facebook Introduces New Tools for cluster Admins and Members:

Facebook formally unrolled several new choices and tools to help cluster admins “grow and manage their communities”. These new choices embody welcome posts which will automatically tag new joiners; badges that make it easier to identify cluster admins, moderators, and new members; and new member profiles that highlight group-specific details, things they’re going to have in common, and up to this point activity within the cluster.

#9 Twitter formally Expands to 280-Character Count

Twitter began testing associate swollen  280-character limit for select languages like English, Spanish, Portuguese, and French. This week, Twitter formally unrolled this modification to any or all or any languages “where cramming was an issue.” This includes all languages except Japanese, Korean, and Chinese, that is in a position to still have 100 forty characters.

#10 Facebook individual Makes Sponsored Messages offered to plenty of Businesses:

Facebook declared that each one advertiser’s area unit able to send relevant promotions on to customers international organization agency has previously communicated with the complete in an individual. Facebook together shared that sponsored messages area unit supplemental to a brand’s Messages objective, making these types of ads easier and easier to create.

#11 Snapchat Considers plenty of Distribution and substantiation Opportunities for prime Creators:

Following ANnouncements regarding associate approaching app style and a fresh algorithmic story feed, Snap Inc. shared plans to create plenty of distribution and substantiation opportunities for these creators and create plenty of proficient tools for creating premium content offered among the returning year.

#12 Facebook Rolls Out News Feed Ads With Direct Links to individual   Experiences:

Businesses and developers can presently promote their individual experiences with news feed ads that directly open individual conversations. in keeping with Facebook, this new ad format combines the powerful audience targeting and selection capabilities of ads on News Feed with the identity and canonical nature of individual conversations and is gettable to any or all or any Facebook advertisers

#13 Instagram permits Users to transfer Older Photos and Videos to Stories:

Instagram presently permits any photos and videos taken on the so much aspect twenty four hours past to be uploaded to Instagram Stories. Instagram previously restricted the Stories feature to glimpses into a user’s day, but this update offers plenty of flexibility and inventive picks.

#14 Facebook Reveals New information and Metrics for Boosted Posts:

Facebook appears to possess unrolled new information and metrics for boosted posts. These embody boost define information, that shows what share people were reached, and a fresh connectedness score that indicates whether or not or not a boosted post is getting feedback and also the method plenty of it accounting to run relative to “most ads on Facebook.”

#15 LinkedIn Introduces Resume-Building Tool Integrated With Microsoft Word:

Microsoft is transportation the flexibility of LinkedIn into Microsoft Word with the launch of a fresh resume-building feature referred to as Resume Assistant. Users area unit able to craft a compelling resume directly within Microsoft Word with insights and job-specific details directly from LinkedIn. describe their work and gift their skills.

#16 Facebook Rolls Out Campaign Budget improvement

Facebook provides businesses a neater due to manage their ad budgets and guarantee optimum results with the new campaign budget improvement tool. by distributing budget to the top-performing and sets in real time and set a daily or life campaign take into consideration each ad set. Campaign budget improvement is rolling resolute all advertisers in a very only a few months.

#17 Instagram Pushes New Format for Sponsored Posts to plenty of Influencers:

Instagram swollen  its branded content tool to plenty of celebrities and influencers. The tool helps users higher verify sponsored posts, creates a regular format that clearly indicates that a post might be a paid partnership from associate communicator or sponsor, and provides information one or two of post’s performance. it’s going to together inform accounts once it detects that they’ve shared branded content whereas not victimization this tool and provides them the selection to tag a business in their post.

#18 Facebook acting on potential Breaking News Tag for Publisher Posts:

Facebook confirmed plans to examine afresh Breaking News tag that publishers area unit able to attach to their posts but it didn’t share to any extent additional details. It’s speculated that “adding a tag like that to a post would possibly concisely push stories higher into users’ feeds, generate some sort of alert or notification, or a minimum of facilitate them stand out visually.”

#19 Facebook Launches Facebook Local:

Facebook relaunched its Events app as Facebook native, a new, one-stop trojan horse to “browse all the cool things happening where you reside or where you’re movement to.” Facebook native is presently offered for iOS and robot but is presently restricted to the U.S.

#20 Pinterest Rolls Out New Visual Search and looking out Tools

Pinterest unrolled type of visual search and looking out tools to help Pinners notice merchandise and ideas they might ought to undertake. These new discovery tools embody Lens Your Look, “a new due to notice outfit ideas galvanized by your wardrobe… [and] add a photograph of associate item from your closet to your text search,” a plenty of seamless and immersive due to search footage on mobile devices with Responsive Visual Search, and Pinterest Pincodes, that provides a crosscut to curated ideas on Pinterest that unit “inspired by what you’re look among the world.”

#21 Facebook Experiments With cowl Image Slideshows:

Facebook appears to be testing the ability to feature cowl slideshows to Pages. However, Facebook has not still confirmed nor shared any details regarding this potential new feature.

#22 Snapchat Expands Context Cards:

Snapchat unrolled the ability to use context cards to direct customers to an internet website once interacting with a sponsored lens or filter. Advertisers can presently attach a context card that links to an internet web site to their campaigns and “in the approaching months”, brands area unit able to infix an internet website that deep links to their own mobile app.

#23 Facebook Updates assortment Ads to possess plenty of Flexibility in Displaying Products:

Facebook is adding plenty of flexibility to the creation technique for assortment ads. in addition to automatically propulsion merchandise from a business’ catalog, marketers can presently manually add merchandise and select the order and color variations of the merchandise that unit displayed among the ads. Advertisers can focus on four things to indicate in their assortment ads rather the eight.

#24 Instagram Tests Ability to Follow Hashtags:

Great News for Instagramers. Instagram appears to be testing the ability to follow hashtags in addition to users. although the hashtag search is restricted to entirely “Top posts & recent stories”, It’s still thus quite a important price addition.

#25 Facebook Adds Highlighted Shares to Video Metrics for Pages:

Facebook brings in a very cool new metrics for pages. Facebook supplemental Highlighted Shares to Video Insights to any or all or any Pages globally. This new feature provides publishers and creators plenty of information regarding the best five Pages that unit re-sharing their videos, hierarchical  by views. This comes at the right time once majority of Facebook’s content appearance to be consumed via Videos.

#26 LinkedIn Improves Lead data Forms to Drive plenty of ROI:

A plenty of polished lead generation forms from LinkedIn for sponsored content. The new updates introduce custom question fields in lead generation forms. LinkedIn together declared a fresh Dynamic Ads format which can “can instantly generate leads and alter content transfers – just like the transfer of associate ebook or whitepaper – directly from the ad unit itself.”

#27 Facebook Introduces cooperative Stories for cluster and Event Pages:

Facebook declared that “users of Facebook groups and Events area unit able to contribute to a Facebook Story visible to the rest of the members and qualified by the admins.

#28 Twitter Expands show Names to fifty Characters:

Twitter swollen  show names to allow up to fifty characters and presently permits longer names, emojis, or complete phrases to identify accounts.

#29 Facebook Develops creative Split Testing:

Now you will be able to take a glance at utterly totally different versions of your ads and see what works best and improve future campaigns.

#30 Facebook Launches Dynamic Language Optimization:

With Dynamic Language improvement, you will in theory use one ad set and one ad with up to six language variations. Facebook then automatically optimizes to point the right language variation of the ad to the right people.

#31 New Twitter take a glance at Removes Re-Tweet and Like Counts from Tweet Embeds:

witter’s creating an endeavor out a fresh due to boost on-platform engagement, currently by removing the tweet actions from embedded tweets and substitution them with a ‘talking regarding this’ count.The idea is to urge plenty of people clicking through on the tweet, rather than simply longing for the re-tweet, like and share counts among the engraft and moving on. throughout this format, the user is shown that folk unit talking regarding the tweet, that there’s a whole speech happening around it – but if you would like plenty of context, you’ll need to be compelled to click through to Twitter itself.

#32 Snapchat Introduces a try of latest Ad selections to boost Revenue Potential:

As Snapchat look for plenty of the way that to increase their revenue potential – as market pressure mounts following a series of underwhelming performance reports – the platform has supplemental in a {very} very vary of recent ad selections and tools, the most recent being a significant re-vamp of their self-serve ads platform. Now, Snapchat’s desirous to introduce two new ad formats, with ‘Promoted Stories’ and new AR tools to any expand the app’s revenue potential.

#33 Facebook’s Experimenting with individual Streaks, by taking inspiration from Snapchat:

Streaks! detected of them before?That’s right, Facebook is getting “inspired” by Snapchat still again! once various user reports, Facebook has confirmed that they’re testing out a fresh ‘Messenger Streaks’ alternative, that aims to inspire plenty of engagement on the platform by belongings you acknowledge when you’ve got a full of life streak going.

#34 Facebook Integrates New PayPal Invoicing and Payment selections to Messenger:

Facebook continues to feature plenty of choices to encourage the employment of their Marketplace alternative. This week, Facebook has declared another integration with PayPal that is in a position to vary users to send invoices for things direct through individual, streamlining the affiliation and payment technique.

#35 Instagram Rolls live for much longer than Requests and New selections for Live Guests:

A month once rolling out their Live Guests option to all users, Instagram’s adding another element to the tactic, with viewers presently able to submit asking to hitch a live stream in progress. As quoted by Instagram “When observance a friend’s live video, just regulator the “Request” button among the comments section. You’ll see a confirmation that your friend has accepted your request, and you’ll have a flash to rearrange. Once you’re live, the screen will split in [*fr1] so you will be able to lallygag around settle for your friend. you will be able to leave your friend’s live video at any time, making it easy to hitch for a quick acknowledgment or a extended chat.”

#36 Facebook’s Introducing 4K footage in Messenger:

Facebook’s giving individual footage associate upgrade, with users able to send and receive 4K footage, rolling out from on. Facebook has declared the next “We’re making important investments in but people communicate visually on individual. That’s why today, we’re excited to share that folk can send and receive photos in individual at fourK resolution — or up to four,096 x 4,096 pixels per image — the most effective quality many smartphones support. we have a tendency to tend to detected that folks ought to send and receive high resolution photos in individual — and considering individuals send quite seventeen billion photos through individual monthly — we’re making your conversations richer, sharper, and better than ever.”

#37 Instagram Expands Access to the Branded Content Tool:

This enlargement will change to still resolve however creators, businesses and additionally the community interact with branded content.

#38 Facebook announces New Tools for the Creator Community:

Get to grasp their community, speak on to fans with Live, and let with merchandise like branded content. to make things plenty of exciting for creators, Facebook has launched a Creators App and an internet web site dedicated completely to creators.

#39 Google’s unreasonable Guide to Ad Testing:

Ad rotation has been economical recently, but selecting that ad will receive a control might be a plenty of involved technique than it’s ever been. Add plenty of ads to your ad cluster so as that your optimized ad rotation can win plenty of impressions, clicks and conversions for your account.

#40 Google Beefs Up Mobile wanting Results For The Holidays:

presently showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding plenty of product-related information for specific product searches.

#41 Google Rolls Out AdWords Promotion Extensions & Custom Intent Audiences

About a year past, Google started testing promotion extensions in text ads. That beta extended to the new AdWords interface this summer. Promotion extensions let advertisers show specific offers in their text ads whereas not having to create new ads. they’re going to embody a proportion off, a promotion code and supply quantity.


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Prem Rai

Prem Rai is Founder/CEO: Marketing Consultant From New Delhi, India. His blog about Digital Marketing Trends, Tips & Tricks. Know more about him visit about page.
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