Google introduced Open Sources Accelerated Mobile Pages (AMP) to render mobile pages quicker. Earlier, the AMP format was solely restricted to news, posts, how-to content, and direction articles, however slowly and steady Google has been increasing the reach of AMP. it’s even integrated AMP into ad formats for lighter and quicker versions of ads. Recently, the web has been flooded with AMP news because it becomes Google’s latest tool for the mobile content market.
Here is data on Google AMP demo versions introduced for search stories and emails.
- Google Brings “AMP Stories” in SERPs
AMP stories are integrated with SERPs (Search Engine Result Pages) for delivering news and data in a remarkable format.
So, what’s AMP Stories? in step with Google, “AMP stories” are – “Visually made ways that of storytelling specifically designed for mobile”. Thus, content publishers are given a good chance via the mobile-friendly format for presenting the content with made visuals.
The distinctive options of AMP stories are:
- They are search-focused
- They involve visually-rich interactive content, supposed to be ‘bite-sized’
- It continues to be a developer version solely
- The content is pre-cached and pre-loaded
Not several businesses or brands have adopted the technology and experimented with AMP. The daring ones ar CNN, The Washington Post, Conde Nast, Vox Media, Mic, Mashable, etc.
AMP stories cause a challenge to “Snapchat Stories”?
In “AMP stories,” text is going to be combined with pictures, Graphic & Videos which challenge existing “Snapchat Stories” A.K.A “Snapchat Discover”.
Snapchat is that the discoverer of the conception of “stories”. Facebook and Instagram followed the lead and introduced their own versions. But, the recognition of Snapchat stories was ne’er challenged – til now. Google has furthered the conception by permitting the content show with photos or video slideshows in mobile SERP.
The new ally or enemy of Snapchat is not any longer a social media platform, it’s the Search Engine is big, Google.
Snapchat has attained vast revenue from ads running in stories, however, given the reach of Google, their revenue will either fall or increase, exponentially.
The stories on Snapchat work on the premise – a brief shelf-life of 24-hours. Thereafter, the story disappeared forever. As per data received, this can not hold true for AMP stories. So, the question is – can Snapchat counter the challenge and extend the lifetime of its stories or can it continue within the same vein?
AMP Stories Highlights
It is introduced to extend the speed of the search results on mobile.
- AMP results in SERP are moving far from news articles to an additional interactive and easy-to-grab format through stories.
- Since AMP stories are pre-cached or pre-loaded, the content starts loading mechanically even before you click on that – rendering quicker speeds.
- AMP stories are meant to show distinctive content. The computer program big is additional doubtless to showcase AMP stories with the aim to have interaction guests.
Ads on AMP Stories: Rudy Galfi, Product Manager for AMP, Google, declared that AMP Stories is primarily not supported by advertising.
- Google has plans for pay per click advertising at intervals the content of AMP stories, that is like Snapchat stories.
- Research shows – ninety-three of Snapchatters either likable or white-haired the merchandise or service being publicized on Snapchat stories.
- Publishers of AMP stories are expected to earn one hundred pc revenue generation.
Rudy conjointly same, “Advertising is extremely vital. very nice coverage and journalism must be funded somehow.”
- Google Introduces AMP for Email
The new AMP feature has been integrated with email specifications.
Google has introduced AMP framework for Gmail. presently obtainable solely to developers, it’s expected to be obtainable for all users by the tip of 2018. Thus, internet developers have a preview on AMP for Email and are experimenting with it. some corporations like Pinterest, Doodle, Booking.com, etc. have taken the daring call to integrate Gmail with AMP which is able to have an effect on Email selling.
Advantages of AMP for Email
- Embed widgets permit for constant update of content.
- This permits users to browse, click or action any event from their email while not visiting another web site.
- Increases engagement and interactivity from email.
Is Gmail AMP a challenge for different Emails?
Since users will browse different website content from their Gmail, different emails can need to imitate.
One of the key challenges highlighted by James Boatwright is that the use of Outlook, a Microsoft product by most professionals across the world. it’s a challenge all marketers need to overcome, however, they’re assured that Google can give an answer and different email platforms can integrate AMP within the close to future.
Features of AMP for Emails
Modernized Version of Emails: many Gmail users are cautious of the conception of integration significant files with pictures, videos, updated widgets on email could render emails slowly.
But, Gmail product manager Aakash Sahney argues, “Many individuals regarding have faith in email for data about flights, events, news, purchases and beyond—more than 270 billion emails are sent every day. With AMP for Email, it’s simple for data in email messages to be dynamic, up-to-date and unjust.”
So, Gmail AMP is going to be the modernized version of email and a reliable supply of data.
Take Direct Actions from Emails: Users can get all the knowledge at intervals their email, negating the requirement to go to another website. a number of the content to be viewed and action can be:
- Latest updates concerning flights
- Meeting timings updates
- Fill survey forms at intervals the e-mail
- View, like, share or save any image or post
Google is during a flow of introducing new Accelerated Mobile Pages options et al are undoubtedly getting to war the challenge. So, we have a tendency to predict a slew of AMP updates in 2018.